Platinum diamond rings for engagement vs Gold diamond rings.

Platinum and gold are both excellent choices for diamond engagement rings, but they offer different qualities and aesthetics. Here’s a breakdown to help in deciding:

### 1. **Color and Aesthetics**
- **Platinum**: Naturally silvery-white, platinum enhances the sparkle of colorless diamonds and gives a modern, luxurious look.
- **Gold**: Comes in yellow, white, and rose hues. White gold is similar to platinum in appearance but may need re-plating over time to maintain its brightness. Yellow gold offers a warm, classic look, while rose gold has a romantic, vintage charm.

### 2. **Durability**
- **Platinum**: Highly durable and resistant to tarnish, making it ideal for daily wear. It’s denser and stronger, which makes it suitable for secure stone settings, but can develop a “patina” (a soft matte finish) over time, which some people love.
- **Gold**: 14K or 18K gold are durable options, but they can scratch and wear down over time. White gold may need rhodium plating every few years to retain its color.

### 3. **Hypoallergenic Properties**
- **Platinum**: Hypoallergenic, so it’s ideal for those with sensitive skin.
- **Gold**: Alloyed with other metals, which can sometimes cause allergies, especially with white gold, as it often contains nickel.

### 4. **Weight and Feel**
- **Platinum**: Heavier than gold, giving it a more substantial, premium feel.
- **Gold**: Lighter, which some find more comfortable for daily wear.

### 5. **Cost**
- **Platinum**: More expensive due to its rarity and density, but this adds to its allure.
- **Gold**: Typically more affordable, with 14K being the most cost-effective.

### Summary:
- **Choose Platinum** if you want a durable, hypoallergenic, and luxurious metal that enhances diamond brilliance.
- **Choose Gold** if you prefer versatility in color and style or are looking for a classic, affordable choice.

For Ivevar, offering both options could appeal to a broader range of clients!