Short answer: White gold is gold alloyed with white metals and usually plated with rhodium for a bright, mirror-white finish. It looks modern, makes white stones look icy, and costs less than platinum. The plating wears over time and needs renewing every so often. At Ivevar, white gold costs the same as yellow or rose gold of the same karat, for example $1,220 in 14K for our chevron moissanite band (at the time of writing).
White Gold by Karat
| Karat | Chevron moissanite band | Chevron lab diamond band |
|---|---|---|
| 10K white gold | $950 | $1,143 |
| 14K white gold | $1,220 | $1,413 |
| 18K white gold | $1,491 | $1,684 |
Care and Upkeep
Under the rhodium, white gold has a faint warm tone. As plating wears, especially on the palm side, the ring can look slightly creamy. A jeweler can replate it to restore the bright white finish. Some white gold alloys contain nickel, so if you have a nickel allergy, ask about the alloy or choose yellow or rose gold.
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Frequently Asked Questions
Does white gold turn yellow?
Its rhodium plating slowly wears, revealing a faint warm tone. Replating restores the white color.
Is white gold cheaper than platinum?
Usually yes, for the same design, because platinum rings use more metal by weight.
How often does white gold need replating?
It depends on wear; rings worn daily often need it every year or two.
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